Sep 20, 2026  
2025-2026 Catalog and Student Handbook 
    
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2025-2026 Catalog and Student Handbook [ARCHIVED CATALOG]

MKT 120 - Principles of Marketing

Class: 3 Lab: 0 Clinical: 0 Work: 0 Credits: 3

Prerequisite(s): None
Corequisite(s): None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making.
Offered: Fall